Looking into masculinity: Sport, media and the construction of the male body beautiful

Mason, Gay
April 1992
Social Alternatives;Apr92, Vol. 11 Issue 1, p27
Academic Journal
Examines the role played by mass media in the perpetuation of the masculine ideology among body building athletes. Spectator as an active element in the construction of gendered images; Media constructions, body building and ideology; Assertion of muscular power, mastery and skill as expressions of masculine hegemony; Manufacture of gender difference; Trivialization and gender bias.


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