Victoria's secret seamless bra sews up sales

Brady, Jennifer L.
September 1996
WWD: Women's Wear Daily;9/16/1996, Vol. 172 Issue 53, p15
Trade Publication
Reports on the successful introduction of seamless bras by Victoria's Secret Stores. Projected earnings of Victoria; Reasons for the increase of sales; Introduction of Christmas catalog called `Dreams and Fantasies'.


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