Those Little Eyes So Helpless and Appealing

Rosenblatt, Roger
April 1977
New Republic;4/23/77, Vol. 176 Issue 17, p33
Focuses on the use of little girls as sex objects in several advertisements. Comment on an advertisement on Johnson's Baby Shampoo in which the father plays a "Shampoo Man," for his blonde daughter; Opinion on advertisement for Coca-Cola Co. involving a female cheer leader and an American football player; Emergence of phenomena of feminism and youth cult in connection with the culture of sex in the U.S.


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