Drawing a bead on the boomers

Singer, Christopher
October 1996
Automotive News;10/7/1996, Vol. 71 Issue 5681, p12I
Trade Publication
Looks at the efforts of the Oldsmobile company to attract younger customers to its automobiles highlighting the Bravada. Indepth look at the strategy Oldsmobile is using; Comparison to the strategy being used by Ford with its Mercury automobile.


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