TITLE

Drawing a bead on the boomers

AUTHOR(S)
Singer, Christopher
PUB. DATE
October 1996
SOURCE
Automotive News;10/7/1996, Vol. 71 Issue 5681, p12I
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the efforts of the Oldsmobile company to attract younger customers to its automobiles highlighting the Bravada. Indepth look at the strategy Oldsmobile is using; Comparison to the strategy being used by Ford with its Mercury automobile.
ACCESSION #
9610310404

 

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