TITLE

Study hall for brands

AUTHOR(S)
Washington, Frank S.
PUB. DATE
October 1996
SOURCE
Automotive News;10/7/1996, Vol. 71 Issue 5681, p1I
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates the views of General Motors Corporation's executive Rick Wagnoer, on the focus of automotive marketing for the 21 century. Importance of brand image; Reference to the 18th anniversary of the Jeep Jamboree; Comments from Wagoner.
ACCESSION #
9610310394

 

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