Study hall for brands

Washington, Frank S.
October 1996
Automotive News;10/7/1996, Vol. 71 Issue 5681, p1I
Trade Publication
Relates the views of General Motors Corporation's executive Rick Wagnoer, on the focus of automotive marketing for the 21 century. Importance of brand image; Reference to the 18th anniversary of the Jeep Jamboree; Comments from Wagoner.


Related Articles

  • The Cost of Zero. Vasilash, Gary S. // Automotive Design & Production;May2003, Vol. 115 Issue 5, p6 

    Comments on the marketing programs of General Motors. Details of the Zero to Sixty marketing program of the company; Information on the company's Keep the America Rolling program; Efforts of the company to gain market share.

  • GM chases market share with incentives. Washington, Frank S. // Automotive News;12/14/1998, Vol. 73 Issue 5797, p3 

    Focuses on automaker General Motors Corp.'s (GM) efforts to boost December 1998 sales by increasing cash rebates and decreasing loan rates on many 1999 models. Possibility of a price war if other automobile companies match GM's incentives; Cadillac's cash incentives on all of its 1999 models...

  • Many feel Saturn's pull. Buss, Dale D. // Automotive News;3/29/1999, Vol. 73 Issue 5812, pAM28 

    Focuses on Saturn Corp.'s second Saturn homecoming in Spring Hill, Tennessee in July 1999. Enthusiasm for the Saturn brand; Success of Saturn's first homecoming; Schedule of events.

  • GM honors warranties on gray-market cars. Miller, Joe // Automotive News;3/29/1999, Vol. 73 Issue 5812, p43 

    Reports on General Motors' (GM) decision to honor the factory warranties on GM gray-market vehicles. Company's refusal to endorse the gray market; GM's plan to continue to prohibit its dealers in Canada from knowingly selling new vehicles to wholesalers and brokers who intend to resell the...

  • GM unites sales for Opel, Vauxhall. Weernink, Wim Oude // Automotive News Europe;12/3/2001, Vol. 6 Issue 24, p36 

    Reports that General Motors (GM) Corp. is planning to reorganize new-car distribution into several clustered units for its Opel and Vauxhall brands. Responsibility that will be given to each cluster; Regions being considered by GM for its clustering scheme.

  • Hybrids for the masses. Truett, Richard // Automotive News International;Mar2001, p14 

    Examines the marketing performance of General Motors Corp. in the automobile industry in Detroit, Michigan. Increase of sales; Details on the marketing share; Plans of the company to launch the ParadiGM hybrid powertrain car.

  • GM shows way toward new mix.  // Advertising Age;1/20/2003, Vol. 74 Issue 3, p20 

    The article focuses on the decline in the traditional marketing budget of U.S.-based General Motors Corp. The company has decided to reapportion its marketing budget to put more money into relationship marketing, including sponsorships and the Internet. It is an indication that even the number...

  • Vauxhall ad banned for 'condoning' speeding. O'Reilly, Lara // Marketing Week (Online Edition);3/13/2013, p14 

    The article reports that the outdoor advertisement for Vauxhall Astra vehicle from General Motors was banned in Great Britain in March 2013. It states that the advertisement implies dangerous driving. According to the author, the advertisement launched by marketer McCann Erickson also promotes...

  • GM gives up on share gain. Guilford, Dave // Automotive News;11/17/2003, Vol. 78 Issue 6067, p1 

    Automobile manufacturer General Motors Corp.'s (GM)executives have conceded that GM likely will lose market share this year. A tough October 2003 has depressed share of GM as the U.S. light-vehicle sales for the year to date is 28.0 percent. The automaker would have to beat its torrid year-end...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics