Chrysler's 1997-model ads stress different personalities

Halliday, Jean
October 1996
Automotive News;10/7/1996, Vol. 71 Issue 5681, p24
Trade Publication
Emphasizes the focus of Chrysler Corporation's 1997-model advertising campaign. Speculation on the advertisements appeal to women; Financial aspects of the campaign; Comments from David Rooney, Chrysler-Plymouth communications manager.


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