TITLE

Chrysler's 1997-model ads stress different personalities

AUTHOR(S)
Halliday, Jean
PUB. DATE
October 1996
SOURCE
Automotive News;10/7/1996, Vol. 71 Issue 5681, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Emphasizes the focus of Chrysler Corporation's 1997-model advertising campaign. Speculation on the advertisements appeal to women; Financial aspects of the campaign; Comments from David Rooney, Chrysler-Plymouth communications manager.
ACCESSION #
9610310390

 

Related Articles

  • New Chrysler sedan looks to past for ad inspiration. Halliday, Jean // Advertising Age;5/4/1998, Vol. 69 Issue 18, p8 

    Reports that Chrysler Corp. plans on using vintage advertising footage used in the 1950s and 1960s in its 1998 advertising campaign for its 300M series. Details of footage from an industrial footage; Tagline; Statistics relating to the advertising campaign.

  • Chrysler steps up Asian-language ads in Western markets. Cantwell, Julie // Automotive News;12/31/2001, Vol. 76 Issue 5964, p8 

    Announces the advertising campaign using Asian language to be launched by the Chrysler group in the United States. Schedules of the campaign; Communications company handling the Asian campaign; Goal of the company on the campaign.

  • Chrysler: 5 ad groups clear hurdle. Cantwell, Julie // Automotive News;4/29/2002, Vol. 76 Issue 5981, p16 

    Reports on the semifinalists for the multicultural advertising account of Chrysler in the U.S. Presentation of the advertising agencies; Evaluation of the Hispanic advertising account; Focus on urban marketing.

  • Chrysler takes corporate branding to Asia-Pacific. Halliday, Jean // Advertising Age;5/19/1997, Vol. 68 Issue 20, p83 

    Announces plans by Chrysler Corp. to unveil its first international corporate branding campaign for the Asia-Pacific region. Countries where the advertisement will run; Strong overall brand image campaign; The assurance that the advertisements were culturally correct.

  • Chrysler brings out brand personalities with '97 ads. Halliday, Jean // Advertising Age;9/30/1996, Vol. 67 Issue 40, p3 

    Relates that Chrysler Corp. seeks to differentiate its car brands' personalities with 1997 model-year advertising. Number of brand campaigns; Amount that Chrysler spent on measured media in 1995; The biggest advertising changes; The three-tier purpose of the television campaign.

  • Chrysler to discontinue nat'l support for Eagle. Halliday, Jean // Advertising Age;6/16/1997, Vol. 68 Issue 24, p4 

    Discusses plans by Chrysler Corp. to end a national advertising campaign for its struggling Eagle brand in the 1998 model year. The move to a regional campaign; The dwindling of advertising for Eagle since 1994; Sales figures.

  • Chrysler accelerates corporate campaign. Serafin, Raymond // Advertising Age;7/9/1990, Vol. 61 Issue 28, p2 

    The article reports on Chrysler Corp.'s plan to shift advertising funds from its three divisions to boost visibility of its corporate campaign "Advantage: Chrysler". The move will likely double the campaign's original 25 million dollar budget. It would also cut Chrysler's media spending on brand...

  • Birth Pangs.  // Progressive;Nov85, Vol. 49 Issue 11, p13 

    Comments on Chrysler Corp.'s 'Born in America' advertising campaign for its automobiles.

  • A TURNAROUND BORN OF FIRE. Halpert, Julie // Automotive News;12/3/2012, Vol. 87 Issue 6545, p24 

    The article presents information related to on how head of marketing of Chrysler, Olivier Francois restored bankrupt Chrysler with advertising campaigns. It is noted that in the second quarter of 2012, Chrysler's brand-loyalty rate doubled from 15 percent in the third quarter of 2009 to 30...

  • Chrysler Execs Say Dr. Is In--For Now. Miller, Steve // Brandweek;8/7/2006, Vol. 47 Issue 29, p6 

    The article presents information on the advertising campaign of Chrysler. Though sales slid 34% in July 2006 as the campaign launched, Chrysler is citing other data showing consumers remember the effort and the ads are spurring Web site visits in its decision to extend the initiative for at...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics