TITLE

Lexus ES 300 in 3-mail blitz

AUTHOR(S)
Johnson, Bradley
PUB. DATE
October 1996
SOURCE
Automotive News;10/7/1996, Vol. 71 Issue 5681, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on Lexus Corporation's multi-million dollar campaign for its ES 300 automobile. Strategies used in campaign; Duration of campaign; Comments from Steve Strum, Lexus corporate marketing manager.
ACCESSION #
9610310310

 

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