Lexus ES 300 in 3-mail blitz

Johnson, Bradley
October 1996
Automotive News;10/7/1996, Vol. 71 Issue 5681, p2
Trade Publication
Presents information on Lexus Corporation's multi-million dollar campaign for its ES 300 automobile. Strategies used in campaign; Duration of campaign; Comments from Steve Strum, Lexus corporate marketing manager.


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