TITLE

Education as a marketing tool?

AUTHOR(S)
Klara, Robert; Coeyman, Marjorie
PUB. DATE
October 1996
SOURCE
Restaurant Business;10/10/96, Vol. 95 Issue 15, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Red Lobster dinner-house chain's efforts to position itself as the seafood educator to the public. Significance of servers who are being trained to walk customers through the menu or teach them about the seafood used in the selections; Plan to put a Web page; Expansion of the array of pamphlets available in the restaurants; Observers' remarks on the seafood educator strategy.
ACCESSION #
9610252563

 

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