Hearst's fall color: Basic Black
Related Articles
- Hearst's Black shuffles publishers. // MediaWeek;Dec96, Vol. 6 Issue 47, p3
Reports on the reorganization of Hearst Corp.'s staff by president Cathleen Black.
- Hearst awaits Black's magic touch. Manly, Lorne // Folio: The Magazine for Magazine Management;1/1/96, Vol. 25 Issue 1, p28
Reports on Cathleen Black's appointment as division president at Hearst Magazines. Black's career background; Management reorganization.
- The black attack. // WWD: Women's Wear Daily;5/9/1997, Vol. 173 Issue 87, p11
Reports that Cathleen Black has been constantly interviewed by reporters about the successful turnaround of Hearst Magazine Inc. for several weeks in May 1997.
- Black: Going beyond basic. Gremillion, Jeff // MediaWeek;05/05/97, Vol. 7 Issue 18, p53
Features a photograph of Hearst Magazines president Cathie Black, taken by photographer Anders Overgaard, which illustrates the changing culture of the company. Description of Black's style as relaxed, confident and real.
- From Ms. to Comso, Black stays in vogue. Furman, Phyllis // Crain's New York Business;3/25/96, Vol. 12 Issue 13, pW22
Profiles Cathleen Black, president of Hearst Magazines of Hearst Corporation.
- Black won't make rush to judgment. Kelly, Keith J. // Advertising Age;6/24/1996, Vol. 67 Issue 26, p1
Presents an interview with Cathleen Black, president of Hearst Magazines Inc. Need to understand the opportunities for the magazines; Comments on Black's corporate management style; Support on the move by the company to cut rate bases, boosts newsstand and subscription prices and increase...
- Lions and tigers and . . . Cathie Black? // MediaWeek;12/14/98, Vol. 8 Issue 47, p22
Reports that Hearst Magazines president Cathie Black participated as a ringmaster during the opening of New York's Big Apple Circus on December 6, 1998. Hearst's donation of 100 circus tickets to the Kips Bay Boys and Girls Club.
- Hearst: One year later. Kerwin, Ann Marie // Folio: The Magazine for Magazine Management;9/15/96, Vol. 25 Issue 13, p20
Highlights developments concerning the magazine giant, Hearst. Failure of plan to increase advertising rates in 1996; New president Cathie Black's slashing of costs; Optimism in 1997.
- Leading the charge at Hearst. Manly, Lorne // Folio: The Magazine for Magazine Management;9/15/96, Vol. 25 Issue 13, p44
Presents an interview with Cathie Black, head of magazine giant, Hearst. Use of flair for marketing in raising the company's profile to advertisers; Brand marketing; Financial strategies.
