TITLE

The business economist at work: Linking economics to market research: A.C. Nielsen

AUTHOR(S)
Handler, Douglas P.
PUB. DATE
October 1996
SOURCE
Business Economics;Oct96, Vol. 31 Issue 4, p51
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Describes the unusual duties of an business economist in media communications support at A.C. Nielsen Co. Liaison function; Report to the Vice President of Communications and Public Relations; Development of matrix time series; Traditional research.
ACCESSION #
9610232155

 

Related Articles

  • Nielsen faces hard road after spinoff. Waters, Jennifer // Crain's Chicago Business;12/16/96, Vol. 19 Issue 51, p4 

    Looks at the financial condition of ACNielsen Corporation. Spin of from parent company Dun & Bradstreet during November 1996; Reasons for the financial decline; Shrinking of the staff; Comments from Michael Ellmann at Schroder Wertheim & Company; Background information on the company. INSET:...

  • ACNielsen's planogram: Paulus, Jay; Dippold, James // Frozen Food Age;Nov96, Vol. 45 Issue 4, Frozen Category Management p10 

    Shows how the company ACNielsen would reset an ailing breakfast entree/waffle set. Benefits of the reset; Other detailed information.

  • Nielson ponders local market makeover. McClellan, Steve // Broadcasting & Cable;1/30/95, Vol. 125 Issue 5, p26 

    Reports on the conducting of a test by A.C. Nielson in which viewers would be asked to record viewing. Reasons for doing the same.

  • Top marketing executive exits Nielsen.  // MediaWeek;7/4/94, Vol. 4 Issue 27, p2 

    Reports on A.C. Nielsen Co.'s elimination of the position of senior vice president for Nielsen National Services held by Randy Yates. Rusty Taragan's takeover of Yates' duties; A.C. Nielsen's expansion of duties of senior vice president for new business David Harkness.

  • Nielsen returns to South Africa.  // Adweek Western Edition;11/14/94, Vol. 44 Issue 46, p12 

    Reports on research company AC Nielsen's return to South Africa via the establishment of Nielsen South Africa in a joint venture.

  • Nielsen expands market research in S. America.  // Adweek Western Edition;8/30/93, Vol. 43 Issue 35, p15 

    Reports on A.C. Nielsen Co.'s expansion plans in Latin America. Acquisition of Cadem research in Chile; Investments in markets in other countries in South America.

  • Nielsen declares war on Ibope. Cajueiro, Marcelo // Variety;11/04/96, Vol. 364 Issue 14, p80 

    Reports on United States-based audience-measuring firm A.C. Nielsen's business operations in Latin America. Company's entry into Brazil's market; Competition with Brazil-based Ibope.

  • Bomb threat slows ratings from Nielsen. de Moraes, Lisa // Hollywood Reporter;4/26/95, Vol. 336 Issue 50, p3 

    Reports on a bomb threat at A.C. Nielsen's operations facility in Dunedin, Florida on April 24, 1995. Delay of the agency's national television ratings.

  • Spaceman to land globally.  // Drug Store News;3/17/97, Vol. 19 Issue 6, p4 

    Reports on A.C. Nielsen Corp.'s global launching of its Spaceman Merchandise shelf management system.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics