BET and Encore launch first black movie channel

October 1996
Jet;10/14/96, Vol. 90 Issue 22, p33
Announces the joint venture of BET Holdings Inc. and Encore Media Corp. to create the first cable channel devoted to Afro-American film artists. The channel known as BET Movies/Starz!3; Roles of Robert L. Johnson and John J. Sie; Types of movies to be shown; Black Entertainment Television Inc. as BET Holdings' core business.


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