Ford hires marketing expert as brand chief

Connelly, Mary
September 1996
Automotive News;9/30/1996, Vol. 71 Issue 5680, p8
Trade Publication
Reports that James Schroer was hired as executive director of Ford Motor Company's new marketing strategy and brand management office. What Schroer's duties are; Who has to report to Schroer; Names of other automobile companies that have hired people to improve their marketing; Comments from Robert Rewey, group vice president of marketing and sales at Ford.


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