TITLE

Ad blitz launches XK8 as `new breed of Jaguar.'

AUTHOR(S)
Halliday, Jean
PUB. DATE
September 1996
SOURCE
Automotive News;9/30/1996, Vol. 71 Issue 5680, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces the XK8 coupe, which is being launched on October 3, 1996, by Jaguar Cars North America. Description of the automobile; Comments from Tom Spencer, manager of advertising and marketing at Jaguar; How Jaguar went about designing the coupe; How they are advertising the car.
ACCESSION #
9610150027

 

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