Ad blitz launches XK8 as `new breed of Jaguar.'

Halliday, Jean
September 1996
Automotive News;9/30/1996, Vol. 71 Issue 5680, p8
Trade Publication
Introduces the XK8 coupe, which is being launched on October 3, 1996, by Jaguar Cars North America. Description of the automobile; Comments from Tom Spencer, manager of advertising and marketing at Jaguar; How Jaguar went about designing the coupe; How they are advertising the car.


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