TITLE

Shoot for higher share, Chrysler tells its dealers

AUTHOR(S)
Jackson, Kathy
PUB. DATE
September 1996
SOURCE
Automotive News;9/30/1996, Vol. 71 Issue 5680, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Chrysler Corporation plans to get a bigger share of the car and light-truck market in the United States. Remarks from John McDonald, marketing vice president at Chrysler; Company's plans for a two billion dollar advertising fund; Claims that Chrysler is not as competent in the car industry as the truck industry.
ACCESSION #
9610150022

 

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