TITLE

Learning to live with its success

AUTHOR(S)
Burgi, Michael
PUB. DATE
September 1996
SOURCE
Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trends in cable television in the United States and its implications for advertising. Increased competition from direct broadcast satellite services and the entry of regional Bell telephone companies; Rise of a generation of distribution outlets; Revival of the practice of taking a stake in new services for carrying the network on their systems; Status of the advertising marketplace.
ACCESSION #
9610111812

 

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