Learning to live with its success

Burgi, Michael
September 1996
Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p12
Trade Publication
Focuses on the trends in cable television in the United States and its implications for advertising. Increased competition from direct broadcast satellite services and the entry of regional Bell telephone companies; Rise of a generation of distribution outlets; Revival of the practice of taking a stake in new services for carrying the network on their systems; Status of the advertising marketplace.


Related Articles

  • Cable's Gold Rush. Forkan, Jim // Multichannel News;06/05/2000 Supplement, Vol. 21, p14A 

    Reports on opportunities for advertising sales and revenue growth for United States cable operators and interconnects. Double-digit growth enjoyed by operators in the 1990s; Estimated ad revenue in 2000; Stumbling blocks cited for cable operators; Strong economy fueling greater advertising...

  • Cable's promise unfulfilled.  // Electronic Media;3/18/2002, Vol. 21 Issue 11, p29 

    Comments on the unfulfilled promises of cable television in the U.S. Increase in the number of commercials; Role of the Federal Communications Commission in the regulation of cable TV shows; Schedule of shows.

  • Basic cable rings out 1996 with record viewing levels.  // Adweek Western Edition;1/20/97, Vol. 47 Issue 3, Re: TV p1 

    Reports that 1996 had been a banner year for ad-supported cable television in the United States. Record levels of primetime viewership posted; Average number of households that tuned-in to basic cable; Cable's average primetime household share; Collective audience declines seen by the three...

  • Nick offers advertisers package deal. S.M. // Broadcasting & Cable;02/03/97, Vol. 127 Issue 5, p12 

    Reports on Nickelodeon's negotiations with television advertisers for its children and adult upfront market in the United States. Sale of spots on its co-owned TV Land; Features of sales packages; Value of advertising accounts.

  • Cable upfront lacks past luster. Burgi, Michael // MediaWeek;8/1/94, Vol. 4 Issue 31, p3 

    Reports on the performance of cable television in upfront advertising market. Status of upfront negotiations; Estimate of dollar volume; Comments from cable network executives; Situation in several networks.

  • Ad Technology's Future Frets Execs at CAB. Forkan, Jim // Multichannel News;03/27/2000, Vol. 21 Issue 13, p2 

    Highlights the Cablevision Advertising Bureau's commercial recall study released during its Cable Advertising Conference in New York City. Viewers' primetime ad-recall levels among basic-cable network viewers; Assumption that basic-cable viewers are not as attentive to commercials.

  • Cable Upfront Drags On. Larson, Megan // MediaWeek;6/24/2002, Vol. 12 Issue 25, p8 

    Provides an update on advertising deals in the U.S. cable television industry. Details of the deal reached by Turner Entertainment and Discovery Networks; Speculation over the existence of deals in the industry.

  • Cable ops pan gold in local ad rev stream. Dempsey, John // Variety;1/15/96, Vol. 361 Issue 10, p39 

    Reports on the local advertising sales revenue of American cable television systems in 1995. Scheduling technique for luring advertisers; Survey of the Paul Kagan Associates on license fees; Details on MTV Networks' marketing plans for 1996.

  • Local cable system advertising.  // Electronic Media;8/27/2001, Vol. 20 Issue 35, p9 

    Presents data reflecting the local cable television advertising in the United States from 1990 to 2000.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics