TITLE

Deal helps readers to digest the Web

AUTHOR(S)
Cleland, Kim
PUB. DATE
October 1996
SOURCE
Advertising Age;10/7/1996, Vol. 67 Issue 41, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses LookSmart, a search engine in which Reader's Digest Association (RDA) has a majority stake. When the engine and a `Reader's Digest' World Wide Web site are scheduled to be launched; Features of both; Comments from Sarah Hammann, director of new-business development for RDA; Other details.
ACCESSION #
9610107621

 

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