Sprint and RadioShack partner for store-within-a-store sales

Luna, Lynnette
September 1996
RCR;9/16/96, Vol. 15 Issue 37, p43
Trade Publication
Reports on the joint venture between Sprint Corp., Sprint Spectrum LP and RadioShack to provide one-stop shopping for all Sprint-branded products. Features of the `store-within-a-store' concept; Terms of the agreement; Effect of the announcement on competition.


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