TITLE

Sprint and RadioShack partner for store-within-a-store sales

AUTHOR(S)
Luna, Lynnette
PUB. DATE
September 1996
SOURCE
RCR;9/16/96, Vol. 15 Issue 37, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the joint venture between Sprint Corp., Sprint Spectrum LP and RadioShack to provide one-stop shopping for all Sprint-branded products. Features of the `store-within-a-store' concept; Terms of the agreement; Effect of the announcement on competition.
ACCESSION #
9610095051

 

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