TITLE

Ralph's ready to rumble

PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/22/1996, Vol. 172 Issue 37, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of the Polo Jeans clothes line of designer Ralph Lauren. Advertising and promotional budget; Modeling of line by Bridget Hall; Sponsoring of outdoor concert by rock group Groove Theory.
ACCESSION #
9610081845

 

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