Wal-Mart's brand plan

Palmieri, Jean E.
August 1996
WWD: Women's Wear Daily;8/21/1996, Vol. 172 Issue 36, p3
Trade Publication
Reports on the promotional efforts of Wal-Mart for its brand-name products. Repositioning of Liz Claiborne for mass market; Introduction of Farah slacks in September 1996; Performance of apparel sales; Comparison of women's and men's wear sales.


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