TITLE

Big 3 campaign in Japan slows

AUTHOR(S)
Treece, James B.
PUB. DATE
September 1996
SOURCE
Automotive News;9/23/1996, Vol. 71 Issue 5679, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing efforts of major American automobile manufacturers in Japan. Goals in marketing; Status of Japan's automobile industry; Challenges facing imported automobiles.
ACCESSION #
9610041270

 

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