We're more than trucks, Chrysler crows in new ads

Jackson, Kathy
September 1996
Automotive News;9/9/1996, Vol. 71 Issue 5677, p1
Trade Publication
Reports on Chrysler Corp.'s preparation for its first corporate advertising campaign since 1992. Focus of the campaign; Automobiles included in the campaign.


Related Articles

  • Chrysler moves into `great' '98 model advertising. Halliday, Jean // Advertising Age;9/15/1997, Vol. 68 Issue 37, p4 

    Focuses on the advertising campaign of Chrysler Corp. for its 1998 automobiles and its corporate branding. The method to be used for marketing the product, including postcard-style advertisements distributed in restaurants; Description of the commercial's theme.

  • Chrysler Corp. reroutes ad plans for new minivans. Serafin, Raymond // Automotive News;5/29/1995, Vol. 69 Issue 5607, p20 

    Reports on Chrysler Corp.'s postponement of the estimated $100 million marketing effort for its minivans. Reallocation of television time to product and incentive advertising; Challenge to Chrysler's dominance of minivans.

  • Chrysler tweaks Cirrus ads to hype magazine award. Serafin, Raymond // Automotive News;12/19/1994, Vol. 69 Issue 5583, p46 

    Reports that Chrysler Corp. has adapted its marketing plans to leverage the Chrysler Cirrus automobile's 1995 honors as `Motor Trend' magazine's Car of the Year. Credibility to car's advertising campaign from Bozell Worldwide; Spread ad to mark Cirrus' award; News of the award on television...

  • Long-form appeal.  // Advertising Age;7/13/1998, Vol. 69 Issue 28, p40 

    Highlights Chrysler Corp.'s infomercial for the Chrysler 300M, LHS and Concorde sedan automobiles. Where the commercial will be placed; The piece from Bozell Worldwide and Ross Roy Communications.

  • Garfield's AdReview. Garfield, Bob // Advertising Age;7/18/2005, Vol. 76 Issue 29, p37 

    This article describes and examines the television commercial made by BBDO for Chrysler featuring Jason Alexander and Lee Iacocca. Chrysler is following the lead of General Motors (GM) by offering employee pricing-in other words: more sharp discounts, carving into already thin margins. It was...

  • Image of the week.  // Advertising Age;2/3/1997, Vol. 68 Issue 5, p60 

    The article presents the print advertisement for the Plymouth Breeze automobile from Chrysler Corp. The advertising campaign is part of the company's effort to reposition itself as a fun, affordable, younger, entry-level brand. The campaign was developed by Bozell Inc.

  • Dodge's biggest push of year to support Intrepid, Durango. Halliday, Jean // Advertising Age;9/29/1997, Vol. 68 Issue 39, p59 

    This article deals with the advertising plans of Chrysler Corporation's Dodge division in 1997. The plans call for new efforts geared towards its all-new Durango sport-utility vehicle and newly redesigned Intrepid sedan. Dodge is expected to spend nearly $500 million on advertising. This month,...

  • Too much macho. Connelly, Mary // Automotive News;11/24/2003, Vol. 78 Issue 6068, p6 

    Dodge needs to balance its macho brand image, says the Chrysler Group's new marketing chief. Dodge's emphasis on powerful engines is shortchanging a brand that also delivers value and vehicle capability, says Joe Eberhardt, Chrysler Group executive vice president of global sales, marketing and...

  • Marketing to the joystick nation. Geist, Laura Clark // Automotive News;4/12/2004, Vol. 78 Issue 6088, p22D 

    The automaker Chrysler Corp., is expanding its presence in the $9.4-billion-a-year video game market to expose the growing number of gamers to its Dodge, Jeep and Chrysler brands. The automaker has offered several online games through its Web sites. Now the Chrysler group wants not only to...

  • Chrysler: We're well-engineered. Halliday, Jean // Advertising Age;5/14/2007, Vol. 78 Issue 20, p16 

    The author reports that the Chrysler Corporation will be rolling out a new national communications strategy that will focus on the engineering and technology in Chrysler brand products. Currently, consumers do not feel Chrysler is a quality name. Chrysler would like to change the public's...


Other Topics