Jordan is top sports pitchman; projected to earn $38 million in endorsements

September 1996
Jet;09/16/96, Vol. 90 Issue 18, p46
Notes that Chicago Bulls basketball star Michael Jordan is expected to earn $38 million in in endorsements in 1996. His earning more in endorsements than any other athlete; His 1995 endorsement earnings; His basketball contract earnings; Comparison to other athletes' profits.


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