TITLE

Frederick's: Selling beauty along with sex

AUTHOR(S)
Brookman, Faye
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/30/1996, Vol. 172 Issue 43, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Frederick's of Hollywood Inc.'s move into cosmetics products market. Product lines bearing the Frederick's name; Other specialty retailers that have added beauty products to their mix; Test-marketing of the products; Marketing strategy.
ACCESSION #
9609243136

 

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