Frederick's: Selling beauty along with sex

Brookman, Faye
August 1996
WWD: Women's Wear Daily;8/30/1996, Vol. 172 Issue 43, p7
Trade Publication
Reports on Frederick's of Hollywood Inc.'s move into cosmetics products market. Product lines bearing the Frederick's name; Other specialty retailers that have added beauty products to their mix; Test-marketing of the products; Marketing strategy.


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