TITLE

Neutrogena leans on J&J for growth plan

AUTHOR(S)
Fine, Jenny B.
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/30/1996, Vol. 172 Issue 43, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Neutrogena, which was acquired by Johnson & Johnson in 1994, to take advantage of its owner's resources. Stepped-up schedule of product introductions; Increased advertising budget; Better position to increase its market penetration; Schedule of product introductions.
ACCESSION #
9609243131

 

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