An industry with be's in its bonnet

Born, Pete
August 1996
WWD: Women's Wear Daily;8/30/1996, Vol. 172 Issue 43, p4
Trade Publication
Reports on the stiff competition in the fragrance industry over the acquisition of the United States rights for `to be.' Calvin Klein's CK Be unisex fragrance; Bebe's plan to introduce a women's scent named 2be; Oscar de la Renta's unsuccessful bit to acquire the rights from Bebe for a new Sanofi fragrance name; Taglimes and campaign; Comparison of the fragrances.


Related Articles

  • Knockoffs of CK One put a genuine charge into mass scent sales. Brookman, Faye // WWD: Women's Wear Daily;8/11/1995, Vol. 170 Issue 28, p1 

    Reports on the revitalization of the mass market fragrance business by Calvin Klein's CK One knockoffs that flooded the stores in 1994. Boost in business by the availability of knockoffs so soon after a prestige product's launch; Retailers' carving out of areas in their stores to house at least...

  • Calvin's new Obsession ads: Just plain sexy. Born, Pete // WWD: Women's Wear Daily;7/30/1993, Vol. 166 Issue 21, p1 

    Reports on print and television advertising campaigns of Calvin Klein's Obsession fragrance for men and women. Model Kate Moss' nude posing for print advertisements; Focus on Moss' face in television commercials; Innovative photography technique; Relationship between model and photographer;...

  • CK One campaign: The genderless scent will have sexless ads. Larson, Soren // WWD: Women's Wear Daily;8/5/1994, Vol. 168 Issue 25, p1 

    Reports on Calvin Klein Cosmetics Co.'s advertising approach for its CK One fragrance. Shift from traditional fragrance advertising; Theme of advertising; Print and television campaigns.

  • Atomising a generation. Gray, Louise // New Statesman & Society;9/8/95, Vol. 8 Issue 369, p32 

    Comments on the marketing campaign for `CK One,' a perfume product from the Calvin Klein Corp. of the United States. Target market of the fragrance; Features of the campaign; Connotation of the printed campaign.

  • The big one. Kagan, Cara; Larson, Soren // WWD: Women's Wear Daily;12/30/1994, Vol. 168 Issue 126, p1 

    Reports that CK One, a Calvin Klein Cosmetics perfume, topped the bestseller lists at department stores in the United States during the 1994 Christmas sale. Resurgence of classic brands of prestige fragrance; Competitors at the perfume business; Sales returns of various fragrances; Factors...

  • Calvin's new passion. Born, Pete // WWD: Women's Wear Daily;12/2/1994, Vol. 168 Issue 107, p7 

    Reports on Calvin Klein's marketing strategy for his Eternity line of perfumes. Shift from cerebral, sexually ambiguous campaigns to sensual and emotional advertising; Television and print commercials; Inside look into advertisement productions; Budget; Comments by Klein.

  • Return to collection fragrances.  // Advertising Age;10/6/1997, Vol. 68 Issue 40, p62 

    Previews a print advertisement for Calvin Klein Cosmetics Cos. fragrance called Contradiction, featuring Christy Turlington.

  • Atomic Autumn.  // Cosmopolitan;Sep2005, Vol. 239 Issue 3, p148 

    The article presents a comparison of female dress accessories including products from Bebe Inc., Club Monaco Inc., Calvin Klein, Hot Kiss Inc., Lynn-Linh, and offers information on their prices.

  • Build a fragrance Wardrobe. Vasilakis, Allie // Health (Time Inc.);Sep2011, Vol. 25 Issue 7, p34 

    The article features several fragrances including Forbidden Euphoria by Calvin Klein, Shine by Heidi Klum, and Addict to Life by Dior.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics