TITLE

Chowder lovers feel crushed by crackers' crumble

AUTHOR(S)
Holmstrom, David
PUB. DATE
September 1996
SOURCE
Christian Science Monitor;9/12/96, Vol. 88 Issue 202, p15
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Focuses on the opposition by chowder lovers in the United States to the decision of (NABISCO) to eliminate the Crown Pilot Crackers from its product line. Crackers' link to culinary history.
ACCESSION #
9609204882

 

Related Articles

  • Fat's back! Doheny, Kathleen; McCarthy, Jenna // Shape;Dec98, Vol. 18 Issue 4, p22 

    Presents information on the fat content added to Nabisco company's SnackWell's cookies and crackers for better flavor. Average grams of fat per serving added to cookies and crackers; Comments from Ann Smith, spokeswoman for Nabisco.

  • Nabisco teams brands for snacker attack. Spethmann, Betsy // Brandweek;5/27/96, Vol. 37 Issue 22, p5 

    Reports on Nabisco's teamup of its cracker brands Ritz, Triscuit and Wheat Thins' advertising campaign. Cost of the campaign; Debut of the crackers' Web site; Comments of Peter Levitan, president of Journal Square Interactive; Sales declines for Triscuit and Wheat Thins.

  • A New Kind of Ritz.  // Prepared Foods;Nov2001, Vol. 170 Issue 11, p8 

    Deals with the changes in Nabisco Brands' Ritz cracker. Description of the reformulated crackers; Price.

  • JWT Breaks Rare Ritz Work. Goddu, Jenn // Adweek Midwest Edition;09/20/99, Vol. 40 Issue 38, p8 

    Reports on the first advertising campaign launched by Nabisco focusing solely on Ritz cracker. Tagline of the television and print campaign; Information on the television spots; Amount spent by Nabisco promoting Ritz crackers in 1998.

  • Nabisco turns 200, still has room for marketing growth. Miller, Cyndee // Marketing News;3/16/1992, Vol. 26 Issue 6, p2 

    The article announces the 200th anniversary of cookie and cracker company Nabisco. The company is producing more than 25 million commemorative packages for the Oreos, Premium saltines and Honey Maid graham cracker products in celebration of its bicentennial. According to marketing consultant...

  • Keebler introduces Snax Stix, Get Nutty; Nabisco boosts efforts. Pollack, Judann // Advertising Age;7/19/1999, Vol. 70 Issue 30, p6 

    This article focuses on the snack cracker industry, with the launch of a new product from Keebler Co. and marketing campaigns for Nabisco Biscuit's crackers in 1999. Keebler Co. is introducing Snax Stix, billed as its first cracker in five years. Although technically a cracker, the french-fry...

  • Nabisco maps major ad blitz to back new cookie, cracker lines. Thompson, Stephanie // Advertising Age;12/6/1999, Vol. 70 Issue 50, p3 

    This article reports on the plans of Nabisco to introduce whole new brands of both crackers and cookies in February 2000. Sportz, a line of cheddar- or pizza-flavored crackers in six sport-related shapes, is intended for kids ages 6 to 12; Cafe Cremes, a line of vanilla sandwich cookies, is...

  • Crackers. Hurley, Jayne; Liebman, Bonnie // Nutrition Action Health Letter;Nov2004, Vol. 31 Issue 9, p12 

    Recommends ways on how to identify crackers that are made out of whole grains and fiber that are good for the health. Action being taken by Nabisco in response to the 1994 petition to the U.S. Food and Drug Administration from the Center for Science in the Public Interest; Examples of labels...

  • Kid-sized.  // Prepared Foods;Sep2008, Vol. 177 Issue 9, p10 

    The article talks about the introduction of portion-controlled snacks for children by Kraft under its Nabisco brand. Children's favorite snacking varieties that were mentioned to be available in Mini combo 80-calorie packs include Mini Teddy Grahams & Mini Honey Maid Bees Grahams, Mini Nilla...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics