TITLE

CVS seeks more beauty bucks with revamp

AUTHOR(S)
Brookman, Faye
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/23/1996, Vol. 172 Issue 38, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on drugstore chain, CVS' opening of additional stores designed with full-service beauty departments. Projected increase in cosmetics and fragrance sales; Presence of well-trained beauty consultants in stores; Testing of a service cosmetics approach.
ACCESSION #
9609201019

 

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