NPD: Tracking prestige

Larson, Soren
August 1996
WWD: Women's Wear Daily;8/23/1996, Vol. 172 Issue 38, p6
Trade Publication
Reports on the plan of NPD, tracker of apparel sales, to expand the services offered by its BeautyTrends division. Offering of retail tracking service of department store beauty; Contract options for clients; Tracking of prestige fragrance and color cosmetics businesses; Plans to monitor the treatment and bath and body businesses in the first quarter of 1997.


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