TITLE

Polo Jeans Co. gets off to fast start at Macy's

AUTHOR(S)
Ozzard, Janet
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/23/1996, Vol. 172 Issue 38, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Ralph Lauren's new Polo Jeans Co. to increase its women's and men's jeans at Macy's. Retail sales in its first fall/holiday season; Promotional campaign; Bestselling items.
ACCESSION #
9609201002

 

Related Articles

  • Five-Pocket Cocktail.  // WWD: Women's Wear Daily;8/24/2000, Vol. 180 Issue 37, p8 

    Reports that Polo Jeans will launch `denim bars' to promote its core jeans styles. Polo president Mindy Grossman's explanation on the company's aim to change the retail experience for shoppers and boost the jeans component through its denim bar promotion; Design of the denim bar unit; Plans of...

  • Very Terry. HIRST, LINDA // Coastal Living;Apr2012, Vol. 16 Issue 3, p44 

    The article presents a list of beach towels selected by the editor from labels such as D. Porthault, Lacoste, and Lauren by Ralph Lauren Home.

  • Better Departments Rejuvenate for Spring. Beckett, Whitney // WWD: Women's Wear Daily;2/28/2007, Vol. 193 Issue 44, p14 

    The article discusses changes in the better departments of the fashion industry. Better departments are springing forward this season to offer more private, exclusive and upscale offerings. Private label is slowly but steadily growing at both Macy's and Lord & Taylor. Lauren Jeans is replacing...

  • Mobile Commerce Picking Up Speed. Power, Denise // WWD: Women's Wear Daily;10/14/2009, Vol. 198 Issue 79, p9 

    The article reports on the increased popularity of mobile commerce as U.S.-based retailers and other business organizations invest on the small, but growing, online channel. One retailer is Macy's Inc. which plans to enter the mobile commerce with an iPhone application. Other apparel and beauty...

  • Ads Take a Wide Angle. Bercovici, Jeff // WWD: Women's Wear Daily;5/26/2005, Vol. 189 Issue 112, Special Section p24 

    Looks at the lifestyle marketing strategies of several women's denim jeans brands in the U.S. Concept of lifestyle marketing; Reasons of Earl Jeans for discontinuing its print advertising campaigns; Theme of Polo Jeans' marketing efforts; Advantage of celebrity product placement to denim jeans...

  • Polo grounds. Cohen, Edie // Interior Design;Jan98, Vol. 69 Issue 1, p138 

    Looks at the establishment of a site which was created by Pointe Design with assistance from the polo team, for the San Francisco flagship store for Polo Ralph Lauren.

  • RRL line due for fall arrival in Tokyo Polo.  // WWD: Women's Wear Daily;9/7/1994, Vol. 168 Issue 48, p17 

    Focuses on Polo Ralph Lauren Corp.'s introduction of its RRL line of rugged wear and jeans to Japan. Projected retail sales for the first year of operations; Merchandise and prices.

  • Polo Ralph Lauren looking for factory outlet store site.  // Enterprise/Salt Lake City;03/24/97, Vol. 26 Issue 39, p5 

    Reports on Polo Ralph Lauren Factory Stores' search for outlet store space in the Park City area in Utah.

  • Polo Jeans has an Edgier ad campaign and promotions with film. J.O. // WWD: Women's Wear Daily;7/24/1997, Vol. 174 Issue 17, p9 

    Focuses on Polo Jeans Co.'s advertising and promotional campaigns. Allocated budget; Tie-ins with independent films; Features of the new advertising campaign shot by Bruce Weber; Advertising medium; Addition of in-store shops; Sponsorship of outdoor screenings of four independent films.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics