Polo Jeans Co. gets off to fast start at Macy's

Ozzard, Janet
August 1996
WWD: Women's Wear Daily;8/23/1996, Vol. 172 Issue 38, p2
Trade Publication
Reports on the plan of Ralph Lauren's new Polo Jeans Co. to increase its women's and men's jeans at Macy's. Retail sales in its first fall/holiday season; Promotional campaign; Bestselling items.


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