Price/quality associations within the consumer goods market in the United Kingdom

Finlay, Jim L.; Hackmann, Rolf
September 1996
Multinational Business Review (St. Louis University);Fall96, Vol. 4 Issue 2, p71
Academic Journal
Points out variations of price-quality correlations between different product categories within the consumer goods market in the United Kingdom. Homogeneous shipping goods; Durable goods; Risks of employing price as a benchmark.


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