TITLE

Price/quality associations within the consumer goods market in the United Kingdom

AUTHOR(S)
Finlay, Jim L.; Hackmann, Rolf
PUB. DATE
September 1996
SOURCE
Multinational Business Review (St. Louis University);Fall96, Vol. 4 Issue 2, p71
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Points out variations of price-quality correlations between different product categories within the consumer goods market in the United Kingdom. Homogeneous shipping goods; Durable goods; Risks of employing price as a benchmark.
ACCESSION #
9609193734

 

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