New song for Swann

August 1996
WWD: Women's Wear Daily;8/15/1996, Vol. 172 Issue 32, p11
Trade Publication
Reports on the selection of retired Pittsburgh Steelers football player Lynn Schwann as spokesman for a retail promotional campaign launched by Hoechst Fibers and Burlington Denim. Marketing of Hoechst's ESP (Extra Stretch Performance) polyster yarn and Burlington's stretch denim; Scheduled in-store appearances of Schwann as part of the promotion.


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