Coleman: Keeping Maidenform fit

Monget, Karyn
August 1996
WWD: Women's Wear Daily;8/5/1996, Vol. 172 Issue 24, p14
Trade Publication
Reports on the multifaceted strategies of Elizabeth J. Coleman as she navigates Maidenform Worldwide Inc. into the next millennium. Focus on new underwear collection in Maidenform mailers for college students; Expansions of product lines and acquisitions; Goal to have basic and special occasion garments in all demographic segments and distribution channels.


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