TITLE

Swimwear: Riding the waves

PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/26/1996, Vol. 172 Issue 39, WWDMagic p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of swimwear companies in the United States. Maintenance of moderate prices; Pursuit of key trends; Marketing of swimwear as an all-year-round business.
ACCESSION #
9609170541

 

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