TITLE

Denim: Trend watch

AUTHOR(S)
Ozzard, Janet
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/26/1996, Vol. 172 Issue 39, WWDMagic p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of small jeanswear companies in the United States. Big retailers as key for business success; Building a business slowly via specialty stores.
ACCESSION #
9609170537

 

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