34th Street Partnership objects to billboard

Kaplan, Don
August 1996
WWD: Women's Wear Daily;8/7/1996, Vol. 172 Issue 26, p4
Trade Publication
Reports on the 34th Street Partnership's objection to a huge billboard advertisement for Perth Amboy, New Jersey-based outerwear manufacturer First Down USA. Billboard's showcase of National Basketball Association (NBA) player Stephon Marbury decked out in a First Down bubble coat; Criticism of the billboard for alleged violation of a 1961 city zoning resolution barring advertising of the kind from the area.


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