Marketing miscellaneous

August 1996
Nation's Restaurant News;8/26/96, Vol. 30 Issue 33, p14
Trade Publication
Reports on developments concerning marketing as of August 26, 1996. Popeyes' preparation for its first cut; Repositioning efforts by Long John Silver's.


Related Articles

  • Seafood and space.  // Advertising Age;4/6/1998, Vol. 69 Issue 14, p47 

    Presents images from the television advertising campaign of Long John Silver's restaurants featuring toys based on the motion picture `Lost in Space.' Details of the advertisements created by Jordan, McGrath, Case & Taylor.

  • Seafood Expo: Long John Silver's focuses on product innovation. Telesca, Jenna // Supermarket News Expert Blog;3/17/2014, p3 

    The article reports on fast food company Long John Silver's introduction of sandwiches, soups and salads, with seafood as a main ingredient, as part of the company's "Think Fish" marketing campaign and expansion of its sandwich line following the success of its Ciabatta Jack Fish sandwich.

  • Long John hooks a lifesaver of a promo.  // Nation's Restaurant News;1/9/95, Vol. 29 Issue 2, p12 

    Reports on the partnership between Long John Silver's and LifeSavers Co. to promote the candy company's Care*Free sugarless gum. Sample give-aways; Consumer appeal of the program.

  • Operators feel very merry, thanks to holiday gift programs. Howard, Theresa // Nation's Restaurant News;12/01/97, Vol. 31 Issue 48, p16 

    Presents information on the holiday gift programs of restaurants in the United States for the 1997 holiday season. Reintroduction of the crystal line promotion of Long John Silver Company; Reintroduction of the collectible drinkware of the Sundblom Santa by Denny's company; Expansion of the gift...

  • Long John Silver's sets first effort from Lowe. Kramer, Louise // Advertising Age;6/29/1998, Vol. 69 Issue 26, p8 

    Reports that Long John Silver's Restaurants is using a `Candid Camera' approach with a talking bag of food in a $40 million advertising campaign. Details of the television commercials; Efforts of Long John Silver's to set themselves apart from other fast food restaurant chains; Project sales of...

  • Long John Silver's Scales Up Budget, Moves Upstream. Hein, Kenneth // Brandweek;2/12/2007, Vol. 48 Issue 7, p13 

    The article discusses how the restaurant chain Long John Silver's (LJS) is increasing its advertising budget, in an attempt to re-brand itself. LJS will boost 2007 advertising spending to $45 million, and launch an Alaskan flounder entreé to its menu. Sales at LJS, the No. 1 fast food fish...

  • Hotlines.  // Adweek;12/6/2004, Vol. 45 Issue 46, p4 

    This article presents news briefs related to advertising. Salty sea air and splashing waves are the setting for Long John Silver's Inc.$40 million "Get coastal" 2005 campaign, set to break December 27, 2004. It is the first effort from Omnicom's Element 79 Partners in Chicago, Illinois....

  • NEWS DIGESTS.  // Nation's Restaurant News;8/1/2005, Vol. 38 Issue 31, p3 

    Reports developments related to marketing in the hospitality industry in the U.S. Reorganization of the American Restaurant Group Inc.; Popularity of the new quick-service concept, featuring store-made-yogurt from TCBY Systems Inc.; Launch of Popcorn Shrimp, a limited-time promotion by Long John...

  • Long John dines with Saban's 'Space Goofs.'  // Advertising Age;5/3/1999, Vol. 70 Issue 19, p30 

    Presents news briefs regarding marketing deals for May 1999. Saban Entertainment use of Fox Family Channel's television series `Space Goofs' to help market food from Long John Silver's restaurants; `Women's Sports & Fitness' magazine sponsoring a series of races designed to inspire women to be...


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