TITLE

Fox, NBC competing for male sports viewers

AUTHOR(S)
Lafayette, Jon
PUB. DATE
August 1996
SOURCE
Electronic Media;8/19/96, Vol. 15 Issue 34, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Media Nielsen Research results showing male viewership of sports television programs in the United States. Fox and NBC's competition for male sports programs.
ACCESSION #
9609101605

 

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