TITLE

Mazda prez in Japan is ad star, but not Lido II

AUTHOR(S)
Treece, James B.
PUB. DATE
August 1996
SOURCE
Automotive News;8/26/1996, Vol. 71 Issue 5675, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Mazda Motor Corp. President Henry Wallace has become the company's advertisement personality in Japan. Wallace's popularity in Japan; Focus of Mazda's advertising campaigns.
ACCESSION #
9609060132

 

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