TITLE

Mitsubishi puts rebates on '97s

PUB. DATE
August 1996
SOURCE
Automotive News;8/19/1996, Vol. 70 Issue 5674, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Mitsubishi Motor Sales of America Inc.'s rebate scheme for its 1997 automobile lineup.
ACCESSION #
9609060128

 

Related Articles

  • For '96, Mitsubishi makes do with less. Rechtin, Mark // Automotive News;8/14/1995, Vol. 69 Issue 5618, p20 

    Reports on Mitsubishi Motors of America's lineup for the 1996 model year. Features of the Expo station wagons; Enhancement of the Mirage subcompact car; Changes incorporated to the Montero.

  • Image tuneup sparks Mitsubishi ads. Rechtin, Mark // Automotive News;11/4/1996, Vol. 71 Issue 5685, p8 

    Presents a public opinion about their impressions of the company Mitsubishi's image. Opinion that Mitsubishi's perception of sterile coldness underscores their emphasis on technology in their products; Information on the company's 1997 automobiles; Remarks from Mike Nash, vice president of...

  • Mitsubishi shuffles U.S. management team. Rechtin, Mark // Automotive News;4/13/1998, Vol. 71 Issue 5761, p4 

    Discusses management changes at Mitsubishi Motor Sales of America Inc. as of April 13, 1998. Comments from Pierre Gagnon, chief operating officer; Greg O'Neill to replace Kevin Ormes; Change in human resources management; Katy Bremer, vice president of marketing. INSET: `Academy' aims to boost...

  • Mitsubishi meets the challenge. Byrnes, Patricia // Wilderness (07366477);Summer95, Vol. 58 Issue 209, p6 

    Reports on the Mitsubishi Motor Sales of America Inc.'s (MMSA) withdrawal of its promotional support for an endurance test in southeast Utah. Role of several environmental groups in MMSA's decision; Concern regarding the negative environmental impact of the race; Failure of efforts of...

  • Mitsubishi pools 3 departments. Rechtin, Mark // Automotive News;6/29/1998, Vol. 72 Issue 5773, p39 

    Provides information on the combination of the legal, human resources and information systems departments of Mitsubishi Motor Sales of America Incorporated. When this collaboration will take effect; Who the sales and credit of this combination is extended to; Information on executive vice...

  • Agencies scramble to capture Galant ad account.  // Automotive News;5/11/1998, Vol. 71 Issue 5765, p20 

    Reports on the selection of an advertising agency to launch Mitsubishi Motor Sales of America Incorporation's 1999 Galant. Identification of agency which were vying for the position; Value of the launch; Finacial information on the Mitsubishi.

  • Mitsubishi refines '98 line. Rechtin, Mark // Automotive News;8/25/1997, Vol. 71 Issue 5728, p17 

    Reports on changes and upgrades by the Mitsubishi Motor Sales of American for their 1998 product line. Mirage; Eclipse; Galant; Diamante; 3000GT; Montero Sport; Montero.

  • Mitsubishi opens throttle in new spring TV spots.  // Brandweek;04/14/97, Vol. 38 Issue 15, p8 

    Reports on Mitsubishi Motor Sales of America's plans to launch television advertisements in support of its Galant, Eclipse and Montero automobiles.

  • Mitsubishi dealer account in play. Tyrer, Kathy; Buyikian, Teresa // Adweek Southeast Edition;10/06/97, Vol. 18 Issue 40, p72 

    Reports that Mitsubishi Motor Sales of America Inc. is consolidating the advertising duties for its dealer groups throughout the United States and has launched a review for the account. Approximate billings of the account; Discussion on how to develop a strong and consistent brand image while...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics