TITLE

Chrysler holds back on big changes for '97 lineup

AUTHOR(S)
Jewett, Dale
PUB. DATE
August 1996
SOURCE
Automotive News;8/19/1996, Vol. 70 Issue 5674, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Chrysler Corp.'s automobile lineup for 1997. Includes Town & Country minivans; Sebring convertibles; Cirrus automobile.
ACCESSION #
9609060113

 

Related Articles

  • Chrysler drives new tack in TV, print ads for sedans.  // Brandweek;05/04/98, Vol. 39 Issue 18, p14 

    Reports on the launch of Chrysler Corp.'s advertising campaign for its new LHS and 300M sedan models. Chrysler's plan to change the public's perception of Chrysler brand passenger cars; Selection of Bozell to serve as advertising agency.

  • The 1996 neon contingency program.  // AutoWeek;10/9/95, Vol. 45 Issue 41, following p26 

    Discusses Neon's 1996 car contingency program. Posting of $200,000 in contingency money by Chrysler; Broadest contingency program for a new car introduction; Introduction of the ACR Neon Coupe in 1995; Data regarding Solo and Pro Solo stocks.

  • NEW LOOK FOR MONACO. F. J. // Australian Auto Action;5/8/2013, Issue 1540, p28 

    The article features the new Monaco M3 kart.

  • GRAND POWER SCHEMES.  // 4X4 Australia;Mar2010, Issue 314, p16 

    A preview of Chrysler Corp.'s 3.6-litre Pentastar V6 automobile is presented.

  • The Chrysler 200: Imported from Detroit. Weaks, Kevin // Southern Illinois Labor Tribune;6/16/2011, Vol. 74 Issue 46, p12 

    The article offers brief information on 2011 Chrysler 200 automobile from Chrysler Corp.

  • Chrysler readies corp. image plan. Gelsi, Steve // Brandweek;6/03/96, Vol. 37 Issue 23, p1 

    Focuses on the fall 1996 corporate image campaign by Chrysler Corp. centering on the theme `Great Cars From Chrysler Corp.' Leveraging of strengths in the company's vehicle lineup; National print and television advertising from Bozell Worldwide; Use of humor in the ads; Opening of a Chrysler...

  • Chrysler eyes 200,000 sales in Europe. Farhi, Stephane // Automotive News;6/10/1996, Vol. 70 Issue 5663, p19 

    Reports on the plans of Chrysler Corp. to increase automobile sales in Europe. Target volume of unit sales; Percentage growth rate; Sales volume of Voyager minivans, Jeeps and Neons; Germany, France and Italy as main markets.

  • Chrysler to boost 300's mpg with 8-speed trans.  // Bluegrass Automotive Report;Feb2011, Vol. 16 Issue 11, p5 

    The article offers brief information on the all-new luxury sedan equipped with a five-speed transmission from Chrysler Corp.

  • Cutbacks won't stall ad barrage from BBDO for '98 Dodge Intrepid. Guzdik, Tanya // Adweek Midwest Edition;12/15/97, Vol. 38 Issue 50, p5 

    Reports on the launching of Chrysler Corporation's '98 Dodge Intrepid and how it will be affected by the cutbacks on media spending. Information on the revised campaign budget; Comments from Dave Rooney, Dodge marketing communications manager; Mention on the amount of money spent on the Dodge...

  • Euro drive. Gelsi, Steve // Brandweek;9/9/96, Vol. 37 Issue 35, p28 

    Reports on Chrysler Corp.'s venture into the European vehicle market. Introduction of minivans and sport utility vehicles; Projected increase in sales of minivans and sport utility vehicles in Europe; Launching of print advertisements cashing in on American imagery.

Share

Other Topics