TITLE

Buick, Caddy hire ad directors; Olds seeks a successor

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1996
SOURCE
Automotive News;8/19/1996, Vol. 70 Issue 5674, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on General Motors (GM) Corp.'s installation of new advertising directors at three of its divisions. GM's brand management structure; Comments on GM's advertising program.
ACCESSION #
9609060090

 

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