TITLE

Somehow overcoming their distaste for computer ads

AUTHOR(S)
Dolliver, Mark
PUB. DATE
August 1996
SOURCE
Adweek Western Edition;8/12/96, Vol. 46 Issue 33, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the results of a nationwide poll in the United States for Conde Nast's report on Women and Technology, on whether advertisements for computer-related products appeal to women. Percentage of respondents who denounce computer advertisements as unappealing; Reasons for respondents' negative reaction to such advertisements.
ACCESSION #
9608291074

 

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