TITLE

F.Y.I

PUB. DATE
September 1996
SOURCE
Advertising Age;9/2/1996, Vol. 67 Issue 36, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on developments relevant to mass media and advertising in the U.S. as of September 2, 1996. Key issues discussed include television commercials launched by General Mills for its Honey Nut Cheerios cereals and the television advertising campaign created by Goodby, Silverstein and Partners for insurance firm Unum Corp.
ACCESSION #
9608287677

 

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