TITLE

Handselling without the hands

AUTHOR(S)
Rosen, Judith
PUB. DATE
August 1996
SOURCE
Publishers Weekly;8/19/1996, Vol. 243 Issue 34, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on alternative marketing strategies implemented by children's literature booksellers. Use of child-friendly displays; Handselling as a children's bookselling staple; Brand-name displays to help books sell themselves; Concern by booksellers on lack of books for the young readers and young adult segment; Cross-merchandising; Promotion schemes. INSET: Bookseller tips..
ACCESSION #
9608281923

 

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