ABS USA exits bridge zone, returns to contemporary

D'Innocenzio, Anne
August 1996
WWD: Women's Wear Daily;8/12/1996, Vol. 172 Issue 29, p31
Trade Publication
Reports on the plans of Los Angeles-based clothing firm to revert back into manufacturing contemporary fashion starting fall 1996 after a failed five-year stint in the bridge market. Product price cuts; Percentage increase of production volume for sportswear; Sales performance; Store competition.


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