Nippondenso takes global steps

Chappell, Lindsay
August 1996
Automotive News;8/12/1996, Vol. 70 Issue 5673, p28
Trade Publication
Reports on Nippondenso Co. Ltd.'s strategy toward revamping its world image by emphasizing younger management and less reliance on its home market. Deletion of `Nippon' from its name in October 1996; Reshuffling of senior management; Nippondenso's relationship with Toyota Motor Corp.


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