Daewoo chief: Many goals, few details on U.S. launch

Versical, David
August 1996
Automotive News;8/12/1996, Vol. 70 Issue 5673, p4
Trade Publication
Details Korean automaker Daewoo Motor Co. Ltd.'s plans on the launch of its automobiles in the United States. Ideas on launch revealed by Daewoo founder and chairman Kim Woo-Choong; Concept of direct sales; Postponement of search for an American top executive; Creation of research center in the Detroit, Michigan area.


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