TITLE

Daewoo chief: Many goals, few details on U.S. launch

AUTHOR(S)
Versical, David
PUB. DATE
August 1996
SOURCE
Automotive News;8/12/1996, Vol. 70 Issue 5673, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details Korean automaker Daewoo Motor Co. Ltd.'s plans on the launch of its automobiles in the United States. Ideas on launch revealed by Daewoo founder and chairman Kim Woo-Choong; Concept of direct sales; Postponement of search for an American top executive; Creation of research center in the Detroit, Michigan area.
ACCESSION #
9608230713

 

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