TITLE

Ford has new lease strategy

AUTHOR(S)
Connelly, Mary
PUB. DATE
August 1996
SOURCE
Automotive News;8/12/1996, Vol. 70 Issue 5673, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Motor Co.'s revamp of its leasing strategy. Stabilization of leasing volume and reemphasis on rebates and finance-rate incentives; Plan to maintain leasing at 25 percent of retail volume; Other elements of the leasing strategy. INSETS: Leasing continues to grow.;Execs: Math on leasing `still good'..
ACCESSION #
9608230698

 

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