TITLE

New Nissan ads focus on fantasy, feel-good theme

AUTHOR(S)
Rechtin, Mark
PUB. DATE
August 1996
SOURCE
Automotive News;8/5/1996, Vol. 70 Issue 5672, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Nissan Motor Corp.'s launching of a $200 million advertising campaign to improve its brand identity in the United States. Broadcasting of a two-minute storybook advertisement during the closing ceremonies of the 1996 Olympic Games; Advertisement's emphasis on sentimentality; Focus on the company's heritage and the services it offered. INSET: Nissan's `Dream Garage' ad is quirky blend of glitz...
ACCESSION #
9608163112

 

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