New Nissan ads focus on fantasy, feel-good theme

Rechtin, Mark
August 1996
Automotive News;8/5/1996, Vol. 70 Issue 5672, p6
Trade Publication
Reports on Nissan Motor Corp.'s launching of a $200 million advertising campaign to improve its brand identity in the United States. Broadcasting of a two-minute storybook advertisement during the closing ceremonies of the 1996 Olympic Games; Advertisement's emphasis on sentimentality; Focus on the company's heritage and the services it offered. INSET: Nissan's `Dream Garage' ad is quirky blend of glitz...


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