TITLE

Ford Credit will push for brand loyalty

AUTHOR(S)
Connelly, Mary
PUB. DATE
August 1996
SOURCE
Automotive News;8/5/1996, Vol. 70 Issue 5672, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Jack Clissold to increase the public profile of Ford Motor Credit Co. Spurring of consumer awareness by creating a public presence for Ford Credit; Recognition of Ford Credit's potential as a marketing tool for Ford Motor Co.
ACCESSION #
9608163111

 

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